Australian Escort Marketing

On Twitter yesterday a UK based escort posted an email she had received from a Sydney based private offering escort tours to Australia.  There was mention of it being an agency, but it’s not an agency, it’s just a escort trying to cash in on other escorts

I have said it many times before, an Escort Agency is a legit business.  An Escort Agency should NOT to be confused with a person who sends emails offering girls the chance to work for them or a person who places private ads for other escorts and takes commission or a person who creates fake ads on cracker

An escort agency is a business and when managed correctly is a very helpful service for both escorts and gents alike

Being a business we rely heavily on our reputation and honesty is a cornerstone of our business. Our ladies are what makes us, without our happy ladies we would not be in operation

Our motto is Happy Ladies = Happy Clients = Happy Agency

In the past few years advertising sites such Private Girls and Scarlet Blue have taken over the Australian Escort market; they exclude legitimate businesses such as Atlantic

Unfortunately these “private-only” sites and their marketing have created a divide where agency escorts are frowned upon as are the escorts who choose to work with a legit agency

In Australia there is never ending anti- agency rhetoric, don’t book with agencies as they are rotten and dodgy and take the ladies’ hard-earned money.  For the record, a lady chooses to work with an agency and is aware of the costs involved before she starts and can leave at any time she wishes.

With the private niche in mind, shonky operators no longer create agencies, they create private profiles.  They are rip off merchants but they are NOT an escort agency

A PA may be someone charging 50% commission; a private profile may be managed by a dude working via SMS only with him pretending to be a female escort….These are NOT escort agencies

Private only niche sites aren’t exclusively independent private escorts; it only means you can’t find the girls’ same photos on a website that calls itself an agency as this would ruin the ‘private only’ marketing.

This marketing is important to these sites as it means privates will continue to pay for ads as will all the shady characters – and there are more of those in Australia than there are legit run businesses

In Australia the escort business is now just all smoke & mirrors

I found it amusing when Scarlet Blue announced they will include Agencies when they launch their UK advertising site.  After perpetuating disdain towards agencies and agency escorts in Australia for many years, they will allow agencies to advertise in the UK. Agencies have the market share in the UK so I guess agencies are OK now? It’s not about the money or anything like that…. No course not haha

Of course it’s all about money!  Advertising sites are for making profit. An advertising site is created with advertising dollars in mind, it’s not about gents or escorts, the private only niche is the one that pulls in the most advertising dollars in Australia

Private only sites work well in Australia as historically Australia had some pretty shitty agencies but that’s not the case anymore. It’s hard to keep an agency afloat when there is so much disdain for us and in all honestly some months when we have no girls available, we truly struggle.  We don’t lack clients or calls, we lack escorts who will join us because we are an agency and honest about it

As SB and PG are the top of google some agencies will just have 2 photosets for their escorts so they can take advantage of both agency and private but mostly nobody bothers doing an agency anymore as they are expensive to create and manage & a private profile + twitter is a much cheaper option.

I have heard at interviews the cost of working with these big name escorts who manage other escorts and the PA’s and the madams who use SMS only to pretend to be the private, they charge higher fees to the escorts than we do.  1 escort told me recently she was being charged 40% to have her private profile & twitter managed for her by a madam who pretended to be her

This isn’t fair to ladies who are truly independent private escorts and spend every day working on their escort brand, handling their own calls, emails and marketing

It’s also unfair to all the ladies who don’t wish to handle their own calls and admin and choose to work honestly with an agency

Since Agency Atlantic opened our Sydney Office in 2013 we have maintained our presence as a credible, reputable honest Escort Agency; An agency with real and recent photos, great girls, honest information. Our ladies are involved in their marketing, work whenever they choose to and we say in all ads that we are an agency so callers know they are speaking to a receptionist and not to the lady directly. We are doing the right thing but cop crap for being honest….  Go figure ha

The difference between agency and independent is who does the admin.  That’s all it is.  Private escorts and independent escorts are not the same thing

It’s all just marketing I know but I do sometimes wish I could stop being truthful.  I could probably retire by the end of 2018 if that was the case