SEO Cheat Sheet for Escorts

SEO Cheat Sheet for Escorts

This SEO Cheat Sheet for Independent Escorts is a way of giving you some idea of things you can do yourself to help your SEO. I am also including some concepts as there is so much misinformation regarding Escort SEO.

Search Engine Optimisation is the practice of optimising your web pages for Search Engines. Whilst the aim for everyone using SEO as a marketing channel is to get a page 1 result, the result you receive is up to the search engine algorithm.

SEO is not a quick fix; it’s complex and challenging and if you are focused on Google, the algorithm is constantly evolving so what works today may not work tomorrow and your Page 1 keywords can be Page 5 next week.

There are many studies that say it takes 3-6 months of consistent work to see results with SEO and it’s after about a year you see your best results. This is why most SEO companies have a minimum of 6 months to sign up.

SEO may be a long game but it is one of the best ways to get targeted traffic to your website and without SEO you need to use other marketing channels such as paid escort ads and social media.

Escort Directories are essentially websites selling you their website traffic, the traffic they usually get from their SEO efforts.

SEO misinformation

SEO is regularly thrown around on Twitter mostly by people with no clue what it entails or how much time, money and work are involved. If it was super easy, everyone would be at no1 for everything, right?

A lot of the mistruths are sales pitches to sell services. For example:

  • Hosting location: Hosting location is unimportant unless you are trying to hide from a government.
  • Domain Name is something that is important for your brand & should be chosen for brand strategy, not for google ranking.
  • Keyword in Domain: Putting keywords in your domain name can do more harm than good.

How does Google rank pages?

Google has spiders crawling the internet. What the spiders find is organised and indexed and shown on SERPs (search engine result pages).

Want to learn more? Check out the SEMrush academy course with Gregg Gifford, he explains how search engines work with easy-to-understand analogies.

Links from one page to another are how Google spiders discover these pages.

There are an estimated 200-500 different things that Google looks at when ranking a page. A lot of them are technical so unless you have the skillset or want to learn the skills, save yourself the grey hairs & headaches and pay an experienced professional.

If your website and pages aren’t accessible to Google, they are not crawled so everything you do to your website is pretty pointless.

I wish SEO was a more exact science but it just isn’t. There are entire news sites dedicated to SEO such as Search Engine Land & Search engine Journal plus thousands of forums, chatrooms, groups and blogs. As an SEO I spend a minimum of 10hrs a week reading and interacting with the SEO community.

4 Important Tips

  • Google is Blind Google sees code & content, google cannot see your pictures (always remember to add alt tags to images)
  • KISS (Keep it Simple Stupid) Google best practices are also people’s best practices. Make your content easy to read; use headings, and small paragraphs and check your spelling and grammar
  • You need Speed You want your website to be fast & lean. Buy the fastest, best quality Hosting (my recommended hosting) you can afford. Always optimise your images and remove things that are causing your site to slow down. is great to check your website performance.
  • The answer to every SEO question is ‘It Depends’ What works with 1 site may not work with another.

Things you can do yourself


Your Meta Title and Meta Descriptions are people’s first impression of your site on google. Snippets are your SERP sales pitch; telling people why they should look at your website?

LInks are kinda like votes. You want them but you also only want them from credible sources. 1 link from a quality website helps you more than 1000 links you bought for $10 on Fiverr

Unique & Content Quality

The better quality your content is the better it will do. 2 sentences of crap aren’t going to work out. Aim for 600 words on a page and make them the best you can. Make sure there is no spelling or grammatical mistakes

Use Unique Images

Google wants uniqueness, so don’t steal an image off the internet and use it on your own site. Google won’t like that and it will affect your rankings. Remember Google is blind, so you need to tell Google what the picture is about. Give it a name, add ALT text


Make sure you have SSL on your site, SSL certificates are free with most hosting companies these days.

Track your Data

Add Google Analytics and Search Console to your site and learn how to use them

Search Console is a free webmaster tool, you can see how many keywords you are ranking for, helps you track your positions plus tells you when you have errors on your site you need to fix

Google Analytics helps you track your website metrics. See who is visiting your site, where they came from and what they looked at when they are on your site

In the Google Analytics Acquisition areas you can see how you got the visitors:

  • Organic – traffic from search engines, mostly google but there are other search engines you can work with too such as Bing, Yahoo and Yandex
  • Direct – these stats maybe you working on your own site or clients that know your URL who are coming back for more info
  • Social – Twitter, Insta and any other socials you have
  • Referral – Traffic from other websites; these are a bit of a tricky metric with adult sites. The referring sites often use a link tag with ‘noreferrer’ which is good for security but stops you from seeing these traffic stats.

Work on your Site Speed

Site Speed is crucial in SEO, a faster site = higher ranking & increase in crawl budget.

I have seen sites drop rankings when they lose 1s speed so I do speed tests on my client’s sites every Monday without fail.

Optimise your images and make every page on your site as fast as you can. Delete any images you don’t need. Images slow you down, if they serve no purpose, get rid of them.

The base of your site speed is hosting and Hosting choice definitely matters!

Hosting quality and speed is crucial if you want to see SEO gains. I recommend Siteground for clients due to its easy use for beginners and 24/7 customer care but more importantly for its speed & quality of the hosting at its price point

I have also been working with WPX since they opened an Australian Data Centre and they are great. They are fine for escort sites but will not allow any nudity. I was told a topless photo was against their Terms & Conditions

Atlantic has recently partnered with WPEngine which we recommend to our business clients. They have an amazing suite of tools that help businesses with workflow & time. Whilst they are more expensive than some other hosting options they save you $s with all their inclusions not to mention the customer service and knowledge of their support team is fantastic. They only do WP so every support person is a WP expert. So great if you are not on a website care plan with your web developer

Stay out of bad hosting neighbourhoods

The other sites that are on your hosting service affect your SEO. Whilst this comment will probably get me some haters I am going to say it anyway lol

Host with a large company that allows escort sites rather than small companies selling escort hosting services.

A small business targetting the escorts will be reseller hosting and that can kill your ability to rank.

Reseller hosting is when a business owner purchases hosting from a big company that they can whitelist (they put their own name on the label) and sell to others however they wish.

You can find many different packages online, it’s usually around $50 or so a month for 30 accounts, so there is some good profit there for the business owner but it’s not so good for you if you want to rank.

Web Development

Whilst site builders like WIX are awesome; if SEO is the top priority for your business, you really want to go with something more robust.

If you are going to DIY go with WordPress, it’s superior in every way for SEO. It’s far harder to learn WordPress but if high search engine ranking is what you really really want, spend time learning how to do a WordPress site with SEO best principles. Google’s Starter Guide is a good place to start.

If you have money pay an experienced Adult SEO Web Developer who knows how to get your site crawled, ranked and indexed high.

Atlantic is far more expensive than Fiverr or some of our competitors, Atlantic has clients sitting top 3 for competitive keywords and that is not by chance. It’s due to technical skill, experience and hard work!

Not all websites are created equal and for SEO the way a site is developed is important!

I hope you have found this SEO Cheat Sheet helpful

Until next time

Sarah sign

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