By including a USP in your headline, you catch the attention of the right clients for your business and create intrigue.<\/p>\n\n\n\n
Tip 2: Highlight benefits over features<\/h3>\n\n\n\n
Listing out your personal features, or the features of your services, is kinda helpful to a client. It tells them in very simple terms what to expect. A list doesn\u2019t help someone build a connection with you. To do this, sell the benefit of the feature and answer the question every customer asks, \u2018What\u2019s in it for me, and why should I care?\u2019<\/p>\n\n\n\n
Taking your advert copy to the next level means understanding how features benefit your audience. How does it make their life easier? Better? Sexier? Here\u2019s an example. <\/p>\n\n\n\n
One of my unique selling points is that I\u2019m fluent in French, German and Spanish. <\/p>\n\n\n\n
This is interesting, but why should my client care, and what do they get out of this? <\/p>\n\n\n\n
Here are a couple of ideas.<\/p>\n\n\n\n
- \n
- I\u2019m the perfect companion for clients travelling to France, Germany or Spain. <\/li>\n\n\n\n
- I can use these languages in roleplay or satisfy exotic fantasies.<\/li>\n<\/ul>\n\n\n\n
How about highlighting the benefits of physical features? Let\u2019s take a popular one: legs. How does the fact you have great legs benefit your client?<\/p>\n\n\n\n
- \n
- You look great in short skirts and heels, which your client enjoys looking at.<\/li>\n\n\n\n
- Having great legs means you invest in lots of high-quality, sexy hosiery, which could be a client fetish.<\/li>\n<\/ul>\n\n\n\n
When working out the benefits, put yourself in your client\u2019s position. Think about what\u2019s motivating them to seek out your services. This is known as empathy marketing<\/a>. It\u2019s your chance to show your audience you \u201cget them\u201d. <\/p>\n\n\n\n
Tip 3: Check your writing is easy to read<\/h3>\n\n\n\n
Long, complicated sentences are hard to read. You can help your clients digest information by:<\/p>\n\n\n\n
- \n
- keeping sentences short<\/li>\n\n\n\n
- using words of two syllables or less<\/li>\n\n\n\n
- limiting paragraphs to four or five sentences<\/li>\n\n\n\n
- split up large chunks of text with subheadings.<\/li>\n<\/ul>\n\n\n\n
Use the Hemingway app<\/a> to check how easy your writing is to read and understand. The app grades your writing and highlights complex sentences. <\/p>\n\n\n\n
Tip 4: Tell your client what to do<\/h3>\n\n\n\n
A call to action is vital for moving a potential client towards booking. Someone reading your ad shouldn\u2019t need to ask, \u2018What next?\u2019 when they reach the end of your copy. Tell them what to do. <\/p>\n\n\n\n
Should they text you, email you or phone you? What information must they include when they contact you? <\/p>\n\n\n\n
A clear call to action removes the potential client from having to guess or assume what you want them to do. They shouldn\u2019t have any anxiety or fear about saying or making a wrong move. <\/p>\n\n\n\n
Tip 5: Check your ad for errors<\/h3>\n\n\n\n
The very last tip is to check your advert for mistakes. One or two slipping in isn\u2019t a big deal. We\u2019re human, after all. But adverts that don\u2019t make sense can turn clients off. If writing isn\u2019t your thing or you\u2019re writing in a second language, edit your copy thoroughly. <\/p>\n\n\n\n
My quick pointers on editing <\/strong><\/p>\n\n\n\n
- \n
- Once you\u2019ve finished writing, step away from it for a few hours and return to it with fresh eyes. <\/li>\n\n\n\n
- Read it out loud. Finding mistakes and sections that don\u2019t make sense is easier when you\u2019re forced to say it aloud. <\/li>\n\n\n\n
- Print it off and edit it on paper. There\u2019s a tendency to scan read when editing on a screen. Printing it off and reading it on paper slows the process down, making it easier to find errors. <\/li>\n<\/ol>\n\n\n\n
Revamping your Escort Ad Content<\/h3>\n\n\n\n
Rewriting your advert isn\u2019t a 10-minute job. <\/p>\n\n\n\n
Crafting a strong headline, identifying your USPs and working out the benefits of your features can take hours. Maybe even a whole day. And that\u2019s alright. <\/p>\n\n\n\n
Putting in the work so your advert is strong, clear and concise will always pay off in the long run. <\/p>\n\n\n\n
If it all feels a bit overwhelming, there are two ways I can help. <\/p>\n\n\n\n
- \n
- My free copywriting service<\/a> for sex workers. I\u2019ll give you feedback and some ideas on your copy, but you still need to make the changes yourself. <\/li>\n\n\n\n
- Hire me to write your escort ad content or escort website content. Working on website projects is how I met Sarah, who I’m currently working with to create a very special website offer which we’ll share with you in the coming weeks.<\/li>\n<\/ol>\n\n\n\n
Feel free to contact me to let me know how you get on. Or leave your questions below and I\u2019ll be happy to help.<\/p>\n\n\n
\n![\"\"](\"https:\/\/ezqeeksozic.exactdn.com\/wp-content\/uploads\/2020\/10\/RoseC-Sign.png?strip=all&lossy=1&ssl=1\" "\\"\\"")
<\/figure><\/div>\n\n\nRoses’ website is rosemcrompton.com<\/a> <\/p>\n\n\n\n
- Hire me to write your escort ad content or escort website content. Working on website projects is how I met Sarah, who I’m currently working with to create a very special website offer which we’ll share with you in the coming weeks.<\/li>\n<\/ol>\n\n\n\n
- My free copywriting service<\/a> for sex workers. I\u2019ll give you feedback and some ideas on your copy, but you still need to make the changes yourself. <\/li>\n\n\n\n