{"id":15700,"date":"2022-01-10T16:45:00","date_gmt":"2022-01-10T05:45:00","guid":{"rendered":"https:\/\/www.minx.net.au\/?p=15700"},"modified":"2023-03-07T09:57:22","modified_gmt":"2023-03-06T22:57:22","slug":"6-things-people-hate-about-your-website","status":"publish","type":"post","link":"https:\/\/www.agencyatlantic.com\/6-things-people-hate-about-your-website\/","title":{"rendered":"User Experience: 6 Things People Hate About Your Website"},"content":{"rendered":"\n
If you\u2019ve been struggling to get website traffic \u2014 it could be directly related to your website and not the products or services you offer. <\/p>\n\n\n\n
It’s more important than ever to make sure your website is the best it can be. User experience (UX) can make or break the success of your website, so ensuring that you provide a stellar one is crucial to turning visitors into customers or clients.<\/p>\n\n\n\n
If you’re trying to create more traction on your site or want to make sure you’re not making common mistakes, we’re here to help. Let\u2019s take a look at the most frustrating things customers experience on a website and what to do to fix them. <\/p>\n\n\n\n
With the internet often providing instant results, people don’t want to wait around for a website to load. <\/p>\n\n\n\n
When a website takes too long to load, people may stop engaging with it and move on to a new site. When we say too long, we typically mean anything more than 2-5 seconds. <\/p>\n\n\n\n
Make sure to regularly check your website’s load time and ensure that it’s still meeting expectations. Google offers a free diagnostic tool called PageSpeed Insights<\/a> that will analyse your website’s speed and generate suggestions to help make your page faster. <\/p>\n\n\n\n Optimisations you can make to improve your load times include: reducing image sizes and using compressed formats (such as JPEG), clearing your cache, ensuring your plugins are up-to-date and optimized, and using themes that don\u2019t bloat your pages.<\/p>\n\n\n\n Having a video auto-play on a website when you’re not expecting it can be a startling and unpleasant experience \u2013 especially if you left your volume on high. Most of the time, users can’t find the video right away, making the experience even worse. Most users will simply choose to close the browser tab rather than try and find the pause button. <\/p>\n\n\n\n If you still want to include the video on your page, there are two ways you can ease the viewer’s experience. One option is to auto-mute your video and give the viewer the option to unmute. You can even have your video play in a mini-player that moves to the corner of the screen so your visitor can continue to browse. Another option is to turn off auto-play and leave playing the video in the hands of the viewer. Either way, make sure you host your video off-site to avoid the long load times we discussed earlier.<\/p>\n\n\n\n The majority of people rely on their mobile phones and tablets to search the web instead of traditional computers or laptops. It can be off-putting to open a website on your phone and be unable to see any of the elements of the page clearly or have to scroll around the page to find the search bar or menu through a haze of tiny font and too-small buttons.<\/p>\n\n\n\n The only way to combat this issue is to design your website’s user interface with mobile compatibility in mind. Talk to your website designer about ensuring that your page is ready for mobile users and optimised for their experience. Without it, your site faces not only the ire of visitors but Google\u2019s algorithm<\/a> as well. <\/p>\n\n\n\n Pop-up ads can be an annoying and discouraging addition to your webpage. Users often disapprove of pop-up ads, and too many may cause enough frustration to make someone leave your site. Users prefer a seamless experience, and pop-ups only serve to break that flow. <\/p>\n\n\n\n If you must include pop-ups on your page, make sure to do so sparingly and in moderation. It may also be wise to delay pop-ups and give the users enough time to browse your site and get comfortable. You can also ensure that the pop-ups on the site are helpful to the user rather than providing random and unuseful ads. <\/p>\n\n\n\n It\u2019s frustrating to click a link and end up on a 404 page. It can make your site look unprofessional and out of date. Dead links ruin the user experience and may prevent people from viewing or coming back to your webpage. <\/p>\n\n\n\n2. Auto-playing Videos<\/h3>\n\n\n\n
3. It\u2019s Not Mobile Friendly<\/h3>\n\n\n\n
4. Excessive Pop-Ups<\/h3>\n\n\n\n
5. Dead Links and 404 Pages<\/h3>\n\n\n\n