{"id":15712,"date":"2022-01-31T16:49:00","date_gmt":"2022-01-31T05:49:00","guid":{"rendered":"https:\/\/www.minx.net.au\/?p=15712"},"modified":"2023-03-07T09:57:19","modified_gmt":"2023-03-06T22:57:19","slug":"why-website-speed-matters","status":"publish","type":"post","link":"https:\/\/www.agencyatlantic.com\/why-website-speed-matters\/","title":{"rendered":"Why Website Speed Matters"},"content":{"rendered":"\n<p>Consider a potential client visiting your website for the first time. The instant they click on your link or menu item, the webpage goes blank and stays that way while it loads the page of your graphics, promotional video and fancy text.\u00a0  Website Speed can be a real issue for users and if your site is slow, clients don&#8217;t always stick around to wait.<\/p>\n\n\n\n<p>Your site may be absolutely gorgeous with a user-friendly design but poor website speed is what will cause a potential client to leave your website and search elsewhere.   <\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_b9d2cd-2d .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_b9d2cd-2d .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_b9d2cd-2d .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_b9d2cd-2d .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Website speed is a vital part of how customers will view your business upon visiting your website. If it doesn\u2019t meet the instant gratification that has become the norm when searching for a product or service (or just browsing the Internet in general), your website and, in turn, your business will flounder with its best potential marketing asset.\u00a0<\/p>\n\n\n\n<p>So to keep customers hooked on the products and services you offer, your website server needs to be up to speed and optimised for performance. When it comes to optimising your website speed so that something like a simple click or download doesn\u2019t get lost in loading, there are several important factors to consider. <\/p>\n\n\n\n<p>Today, we will take a look at the top four reasons why website speed matters for you and your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-first-impressions-matter\">First Impressions Count<\/h3>\n\n\n\n<p>Imagine the judgment that the aforementioned potential client made about your business when the website page loading speed is taking twice as long as it should. They likely weren\u2019t impressed with the slow website and chose another business within your industry. When your website speed isn\u2019t up to par, how will customers trust that your business structure, products, and services won\u2019t be the same way?&nbsp;<\/p>\n\n\n\n<p><strong>First impressions are everything for a business, especially when checking out your website. <\/strong>People make their first impression of your business within <a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/01449290500330448\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">50 milliseconds<\/a>.<strong> <\/strong><\/p>\n\n\n\n<p>If your website loads quickly, you\u2019re in good shape to impress the potential or existing clients with your offerings and wow them with their experience. If they see that your website runs well, they will assume your business is professional, reliable, and efficient as well. If not, you need to take a look at the root of the website speed problem or risk losing out on more business.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-people-are-less-patient-now-than-ever\">People are Impatient<\/h3>\n\n\n\n<p>This is the age of instant gratification. Customers want and expect everything as quickly as they can get their hands on it and want a resolution as quickly as possible. The same goes for a web search. If a potential customer searches for products or services in your niche and clicks on your website, they want to know that you can solve their problem as quickly as possible.&nbsp;<\/p>\n\n\n\n<p><strong>Not only should your site load quickly, but it should convey your value proposition <\/strong><a href=\"https:\/\/www.nngroup.com\/articles\/how-long-do-users-stay-on-web-pages\/#:~:text=Summary%3A%20Users%20often%20leave%20Web,value%20proposition%20within%2010%20seconds.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>within 10 seconds<\/strong><\/a><strong> if you want your visitors to stay.<\/strong><\/p>\n\n\n\n<p>If you\u2019re online looking for something and not going out looking in person to businesses for products, you\u2019re generally looking for something immediate in nature. Whether on a mobile device or desktop, your website speed should reflect the immediate nature that customers will be looking for. Fast loading times equals satisfied customers.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-ux-design-is-a-priority\">UX Design is a Priority<\/h3>\n\n\n\n<p>When you\u2019re building your website, put yourself in the customer\u2019s shoes. What makes the website easy to navigate? Are the design and speed up to par? Could the design be simplified for a better experience? Will your visitors leave feeling like it was a good experience?<\/p>\n\n\n\n<p>User-experience design (or UX design) also operates on the immediate nature of people looking to solve a problem or purchase a product\/service. <strong>The faster your visitors can find what they\u2019re looking for, the happier they will be with their experience. Your website needs to reflect that.<\/strong>&nbsp;<\/p>\n\n\n\n<p>For a positive user experience, you need to keep in mind what a customer may be looking for and how fast you can get it to them. If your website is slow, it won\u2019t matter if all of the information they need is front and centre because they\u2019ll already be looking elsewhere.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-website-speed-affects-your-rankings\">Website Speed Affects SEO Rankings<\/h3>\n\n\n\n<p>Regardless of how SEO savvy you are, website speed problems will negatively affect how you appear in search engines. When potential or existing customers are looking for something on Google, the results that show up are affected by speed rankings. <strong>If your website speed is slow, your bounce rate will likely also be high, and your rankings will <\/strong><a href=\"https:\/\/www.section.io\/blog\/page-load-time-bounce-rate\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>suffer doubly as a result<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p>If it takes more than a few seconds to load a page, a customer <em>will<\/em> look elsewhere. Similarly, if it takes more than a few clicks or a scroll to find what they need, a customer won\u2019t continue to browse your site just to reach your business. Optimising your pages and ensuring that your server speed is up to standard is important not just when it comes to the function of your website, but also in how your business appears in a general niche search as well.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"we-can-fix-your-website-speed\">We can fix your website speed<\/h2>\n\n\n\n<p>Sarah loves Speed Optimisation, it&#8217;s one of her favourite jobs.  <\/p>\n\n\n\n<p>At Agency Atlantic we pride ourselves on top quality WordPress website development and that looks good and is technically awesome!<\/p>\n\n\n\n<p>Whilst you can use your marketing budget on paid advertisements and spend all day every day on social media, that can be an expensive, time-consuming route that does not necessarily bring the kind of web traffic you desire.<\/p>\n\n\n\n<p>There are countless marketing tactics and strategies out there all claiming to give you overnight success but it\u2019s all BS. These \u201cgurus\u201d are trying to sell you into the dream that digital space is easy. It\u2019s not! It takes a lot of hard work.<\/p>\n\n\n\n<p>Work with us and turn your ideas into a more elevated and profitable business with the power of SEO, SEM and SMM. <a href=\"https:\/\/www.agencyatlantic.com\/contact\/\" data-type=\"page\" data-id=\"2013\">Contact us today<\/a> to learn how we can get you the traffic you need to help your business grow and thrive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consider a potential client visiting your website for the first time. The instant they click on your link or menu item, the webpage goes blank&#8230;<\/p>\n","protected":false},"author":1,"featured_media":28972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[5],"tags":[],"taxonomy_info":{"category":[{"value":5,"label":"Websites"}]},"featured_image_src_large":["https:\/\/ezqeeksozic.exactdn.com\/wp-content\/uploads\/2022\/01\/website-speed.jpg?strip=all&lossy=1&ssl=1",1000,476,true],"author_info":{"display_name":"Sarah","author_link":"https:\/\/www.agencyatlantic.com\/author\/sarah\/"},"comment_info":0,"category_info":[{"term_id":5,"name":"Websites","slug":"websites","term_group":0,"term_taxonomy_id":5,"taxonomy":"category","description":"","parent":0,"count":15,"filter":"raw","cat_ID":5,"category_count":15,"category_description":"","cat_name":"Websites","category_nicename":"websites","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.agencyatlantic.com\/wp-json\/wp\/v2\/posts\/15712"}],"collection":[{"href":"https:\/\/www.agencyatlantic.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agencyatlantic.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agencyatlantic.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agencyatlantic.com\/wp-json\/wp\/v2\/comments?post=15712"}],"version-history":[{"count":0,"href":"https:\/\/www.agencyatlantic.com\/wp-json\/wp\/v2\/posts\/15712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agencyatlantic.com\/wp-json\/wp\/v2\/media\/28972"}],"wp:attachment":[{"href":"https:\/\/www.agencyatlantic.com\/wp-json\/wp\/v2\/media?parent=15712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agencyatlantic.com\/wp-json\/wp\/v2\/categories?post=15712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agencyatlantic.com\/wp-json\/wp\/v2\/tags?post=15712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}