{"id":15860,"date":"2022-01-17T16:48:00","date_gmt":"2022-01-17T05:48:00","guid":{"rendered":"https:\/\/www.minx.net.au\/?p=15860"},"modified":"2023-03-07T09:57:21","modified_gmt":"2023-03-06T22:57:21","slug":"what-is-an-seo-audit","status":"publish","type":"post","link":"https:\/\/www.agencyatlantic.com\/what-is-an-seo-audit\/","title":{"rendered":"What Is An SEO Audit And Why Is It Important?"},"content":{"rendered":"\n

An SEO audit is very much like getting a tune-up on your vehicle, in that they both look at the technical inner workings and assess any changes that need to be made. It looks at the on-page and off-page elements that will enhance your SEO and up your visibility and conversion rate. These audits are invaluable and should be done regularly to make sure you are getting everything you can out of your current configuration.<\/p>\n\n\n\n

So, how does an audit factor into improving your SEO and growing your online presence? Today, we\u2019ll explain what exactly an SEO audit is and does, and detail how you can improve your reach and accessibility of your digital content with this new tool at your disposal. <\/p>\n\n\n\n

What Is An SEO Audit?<\/h2>\n\n\n\n

An SEO audit is a set of checks, reviews and processes that aim to assess the current performance of a website\u2019s capacity to rank for its chosen keywords and phrases. The audit then benchmarks that performance against the standard in order to provide suggestions for improvement. <\/p>\n\n\n\n

This serves as the basis for a typical SEO roadmap which aims to have a greater chance to rank higher in the future. Every website is different and an SEO audit will give you a custom view of how well your website is doing in Google searches.<\/p>\n\n\n\n

An audit will also help uncover any issues with your targeted keywords, performance, content, site architecture etc. While some issues may not be directly correlated with SEO, they will have an impact on site health when you resolve them. If you have not conducted one recently, an audit may return an extensive list of fixes to make, but don\u2019t get discouraged. Take your time and if need be, consult with an SEO specialist to make sense of the information and provide your site with the support it needs.<\/p>\n\n\n\n

What Is Analysed In The Audit?<\/h2>\n\n\n\n

Though some SEO audits may differ slightly, they should all analyse basic technical SEO table stakes which encompass server errors, metadata and sitemaps. If they delve deeper, the audit can also help with accessibility, user experience (UX), and indexation.<\/p>\n\n\n\n

An Seo Audit Will Give You A Plan To Help You:<\/h3>\n\n\n\n