Google <\/a>will take time to index and crawl a new website, content marketing is a way to get your brand out there and be seen whilst waiting for your site to show in Google Search Engine Results Pages (SERPs)<\/p>\n\n\n\nAn aged website, older than a year, will have different SEO and content marketing needs to a new site<\/p>\n\n\n\n
The SEO of older sites often need more specialist services such as technical or forensic audits to find out why a site isn’t showing on SERPs. Sometimes an aged website will need to be rebuilt to get it competitive and following Google website guidelines<\/p>\n\n\n\n
Content Marketing still works great for older sites but the strategy may be quite different. Often we are required to fix past SEO mistakes, technical issues and reputation management <\/p>\n\n\n\n