Grow your adult business

Grow your Adult Industry Business in 2020

Running a successful adult business is a lot of hard work! Having an Adult Industry Business is not only time consuming, but it can also be really confusing as there isn’t a lot of how-to-guides on running escort or adult brands or how to grow your business.

Being ‘adult’ is problematic as many tools and online options are not available to adult business

You can spend many hours setting up a website on weebly.com, adding Mailchimp or Paypal only to find soon after all your hours of work amounts to nothing as you are blacklisted for all 3 services, they do not allow adult so all your hard work is gone. It makes you want to curl up & cry

Some days I spent over half the day reading terms & conditions trying to find a solution that is either adult-friendly or at least doesn’t kick me off if they find out their tool is being used for adult services promotion

I have been doing digital marketing, web development and SEO for the Adult Industry for almost 2 decades.  The path hasn’t been easy or fast & some days it’s still hard as hell.

I have made a tonne of mistakes and I have learnt a lot from these mistakes. I am still learning and trying new things that aren’t always successful

Atlantic aims to help Businesses achieve success and grow

To help give you back a little time in your day I have curated a list of my favourite tools and resources.  Many are free. I hope you find them as helpful as I do

Create A Website

Yes, you can create a website yourself.  It will take you many hours to create a site but you can do it. If you wish to learn how or you can save yourself those hours and the grey hairs by paying a professional. If you do pay a professional, go with someone that has SEO experience so they can build your site correctly from day 1 so google can access it & rank it.

Website Building Platforms

WordPress

My preferred platform and also preferred by many web developers and designers.  WordPress powers over 30% of the web.

WordPress is open source which means anyone can use & create for WordPress. It’s particularly great for escorts as nobody can kick you off the platform. If you own your domain & your hosting you have full control

If you are going to use WordPress then I suggest Siteground for Hosting as they are fast, have great customer service + have a lot of great freebies which save you money such as Free email, CDN, SSL and the SG Optimizer plugin.

Bootstrap

One of the most popular front-end frameworks and open source projects in the world, designed to make front-end web development faster and easier.

Wix

Very easy to use but I find it’s too limited.  I have created sites for clients in Wix at their request. It is a website builder with templates, drag ‘n’ drop editor + a cute mobile site editor.  Wix controls everything so not great if they kick you off their platform. You can only host with Wix, pay by the month. The only way to move from Wix is to recreate your site elsewhere. It’s a tedious and time consuming job

Website Resources

SEO Tools

Site Speed Checkers

A fast well design website is vital for SEO and conversions. Studies have shown that if a site doesn’t open in 3seconds many people will move away. After 10seconds you will have lost over 50% of your audience

Google has lots of tools to help you with your site and SEO

Design Pretty Things

Graphics

  • Canva There is thousands of design resources available for anyone to access I have used various but I personally love Canva and get all my clients on it too.  It’s so simple to use, I do Canva Graphics on my phone in the ads if I am watching TV lol

Freebies and Templates

There’s no need to design everything from scratch. There are tonnes of freebies online

Free Fonts and Typography

With so many free fonts available at the click of a button, you can have ultimate flexibility in your designs.

Social Media Graphics

Creating social media graphics—like blog headers and Instagram quote cards help grow your social media followers

Photo Editing Software

Photo Compression

Before uploading images to your website you need to optimise them.  I use photoshop but these sites are handy tools that will help you save on Website hosting bandwidth, speed, and storage

Speak to your clients

LiveChat

You can speak to clients with these tools added to your website

  • LiveChat– This is the one I use – Lots of functionality available
  • Tawk.to – Free messaging app that lets you monitor and chat with visitors on your website.

VOIP

  • Skype – Free video calls, voice calls and messaging.

Online Surveys

Surveys are a great idea if you are stuck for ideas.  Collect real-time feedback, demographic information and customer satisfaction

Marketing – Social Media

Tools

I am not a social media person but I use it to help grow my brands

  • Bitly – Create, share, and track shortened or custom links.
  • SocialRank – Find and analyze your followers on Twitter and Instagram.
  • TweetDelete – A great tool to delete all your tweets or delete them after a certain amount of time.

Social Sharing

I always have social sharing buttons on my blogs.  Make it easy for your readers to share your content across the web

  • AddThis
  • ShareThis – Free social sharing buttons for your website or blog.
  • SumoMe Share – Smart share buttons optimized to increase social media shares on your website by 20%.
  • Disqus – A popular comment system for your blog.

Publishing & Automation

Schedule post and plan your social media from 1 platform

  • Hootsuite – Manage up to three social media profiles and get basic analytics, content scheduling, lead capture campaigns, RSS feed integrations and free social media courses.
  • Buffer – Share what you’re reading and schedule social media posts.
  • Later – Schedule and manage your Instagram posts.

Content

  • Copyscape – Plagiarism checker that searches for duplicates of your content.
  • Free PDF Creator – Create PDF documents from any Windows program including Word, Excel and PowerPoint.
  • Free Summarizer – Summarizes any text in just a few seconds, then sends you the summary via email.
  • Grammarly – Improve grammar, word choice, and sentence structure in your writing. It’s free!

Be More Productive

Manage yourself with a to-do-list

  • Asana – I have this app on my phone & use it for personal to-do-lists, project to-do-lists and for larger team projects
  • Todoist – To do list software

Useful Little Helpers

Online Contracts

  • DocuSign – Send, sign and approve documents

File Sharing and Storage

  • Dropbox – File sharing with up to 2GB of free storage. I use dropbox to store and share photos with clients
  • Google Drive – Google cloud storage.  I use the spreadsheets & documents in google drive to store & share data with clients.  The first 15GB of storage is free.
  • WeTransfer – Transfer photos and files for free up to 2GB

I hope you have found my list helpful and you found some tools to help you grow your Adult Industry Business

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